If you own a clothing store, finding a marketing agency is a piece of cake.
Yes, there are many companies out there, and you have to do some sort of research before signing a contract, but creating a marketing strategy for clothing, regardless of fashion being one of the most competitive industries, simply has nothing to do with creating one for a marina, or a boat marketplace.
What’s hard is finding an agency if you’re in a specialized industry, like the marine world.
In the marine industry, everything’s different from the rest. Customers, buying habits, even the language people use is different here.
And the issue is that you don’t have a lot to choose from in the first place, so how can you know if the company you decide to go with is actually going to benefit your business?
You can’t unless you research them. This article can be your starting point because we’re going to talk about The Marine Marketing Agency.
Who Is The Marine Marketing Agency?
- Founder: Travis Bliffen
- HQ: Fort Lauderdale, Florida (the Yachting Capital of the World)
- 14+ years of SEO (especially link-building) and digital marketing experience
- Two-time Inc. 5000 recognition
- Strategy-first philosophy
- Exclusive focus on marine businesses
What Does The Marine Marketing Agency Offer?
The Marine Marketing Agency isn’t a general marketing agency that works with everyone, which makes sense since their website clearly states they’re specialized for marine businesses. Their website says that their customers include everyone in the marine business, though, from boat dealers and marinas to yacht brokers, manufacturers, and so on.
The company focuses on helping their clients find more customers online.
And in order to do that, they offer a mix of services, with SEO at the center. SEO is what helps you show up higher in search results when potential customers look for items and services connected to boating. Aside from SEO, the company also builds user-friendly websites, runs paid ads, manages social media, creates content and video marketing – the works. One thing they like to point out is that they don’t treat any of these as separate services but as parts of one wholesome strategy.
There’s a lot of focus on planning here, and they’re very transparent about their process.
You won’t find cookie-cutter solutions here because every project is based on the specifics of what their client needs. First, they’ll take a look at how their client’s business is looking online, then they’ll take a look at their competition, find technical and/or content issues, and see where the best opportunities for growth are.
Then, they’ll build the strategy based on all this information (competitor analysis, technical audits, revenue opportunity mapping, ROI forecast, growth opportunities, brand/business weaknesses and strengths).
For them, the goal isn’t to get more people to visit your website because what good are thousands of visitors if they’re only browsing? The real win is qualified leads, which means bringing in people who are likely to become paying customers and benefit your business.
Traffic and rankings are important, sure, but the company is clear on not chasing either of those and, instead, getting results that increase revenue.
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One of the biggest pluses is the agency’s focus.
You’ll find plenty of them who work with any type of business that’s willing to pay them, but The Marine Marketing Agency sticks to marine businesses only. The marine-only approach provides the agency with a much deeper understanding of how the industry operates, the ins and outs, what the customer sales journey looks like, common issues these businesses face and how to deal with them, etc. – all the things a generalist agency simply wouldn’t know.
This allows them to create campaigns that speak to their clients’ customers.
And that’s really important because selling a bowl of soup couldn’t be more different than selling a boat.
Someone who’s buying a boat is making a huge investment, so they’ll take their time researching, and they really have to trust the seller in order to go ahead with the purchase. If you’re the seller in this story, you want your marketing campaign to nudge the buyer in your direction, and that can’t happen unless you’re working with an agency that knows how to do that.
The range of services is another thing you’ll like.
As important as SEO is, it’s only a part of what they offer. They can do virtually everything you need in order to grow online, all in one place. That’s a big deal for a business owner who already has a full plate because you only have that one contractor to deal with.
What you’ll find right away is that this is an agency that’s a specialist, not a generalist. Their website shows plenty of information on their expertise in the industry, smart planning, and how to truly grow your business.
They come across as a potential partner, not a salesy company that’s just trying to sign you on no matter what.
Conclusion
If you’re looking for complaints, you won’t find them here.
This isn’t an agency that’s right for everyone, though. In fact, it’s totally wrong for most businesses. But if you’re in the marine business, then this kind of marketing agency is exactly what you’re looking for – specialized, knowledgeable, and transparent about the way they work.
That transparency is an especially big pro because, when your work backs up your claims, you have nothing to hide.
