Sometimes it might seem as if everyone has figured social media platforms out and that you’re among the only ones who don’t know how to boost visibility on such apps. Well, that’s not the case, as many businesses and individuals face this problem due to high competition and the inability to come up with something unique and interesting. This isn’t impossible; there are just a few steps you should follow to ensure visibility and great collaboration with your potential clients.
Optimization is your first step
When someone mentions optimization, people usually think of it as related only to websites; however, it is also crucial for social media apps. How to optimize your profile?
- Pay attention to the keywords you use because these keywords can either place you high on the search engine or extremely low. Make sure the keywords are related to the services you offer, something that people will search for when looking for those services.
- Use a keyword that describes your business and your brand name in the username.
- Don’t forget about the profile picture, as this can also be highly important. Come up with a unique logo, make sure it is connected to the services you offer, so that people can easily recognize you.
Trick the algorithm
You probably have some idea how the social media algorithm works; however, you don’t really know what you can do to ensure it works properly. Algorithms usually recognize immediate engagement with a post as highly important and might prioritize this over similar content from other creators. There is one way you can “trick” the algorithm into doing this, especially when it comes to Instagram, and that’s with automatic Instagram likes you can use immediately after posting something new. This way, the algorithm can recognize your content as useful and important, and people will have a different impression of your business, seeing so many people engage with your content.
Know when to post
The common mistake people make is related to how much and when they post. They simply don’t pay much attention to this, thinking that only the content they post is crucial. Why do you need to pay more attention to this?
- There is the right time to reach your audience
First of all, you need to understand when the perfect time is to reach the audience that needs your services. Of course, all this is impossible if you haven’t already determined your ideal audience. You need to think about when they spend time on social media apps the most.
- Algorithms will analyze your posting frequency
You can’t just post whenever you feel like it, posting a few posts in a week and other times not posting for almost a month, because this way, algorithms won’t recognize and promote your posts to other people. Determine how many posts a week you want to post and determine the best time to do this.
Follow all the latest trends
It’s really difficult to get recognized by the public on social media platforms if you don’t know how to incorporate trends with your business. This is the perfect way to catch people’s attention, get them interested in your business, and make them remember you. Even though many people might find this unprofessional, this should not be the case because social media users usually appreciate seeing a bit of a different picture than what the business world is used to. By following the trends, using popular sounds and songs, you’ll be more likely to reach a wider audience.
Collaboration is always a good choice
If you’re worried about reaching only a limited audience, then there is something you should try, and that’s collaboration with other creators. This collaboration can bring mutual benefits, because your followers will check their profile and content, and vice versa. How to do this?
- Create a post together where you explain both your businesses and why your collaboration is crucial; the other creator’s followers will more likely check your posts to see whether you offer something they can use.
- A mutual giveaway is always the perfect way to catch people’s attention. Giveaways have quickly become a major tool for boosting visibility and engagement on mobile visual apps. You can both offer products or services and promote this giveaway on both profiles.
Mobile visual apps offer many great benefits for individuals and businesses; you just need to learn more about how to use them. With the proper technique, the right sources of information, and creativity, you can completely change your business and gain more views than ever.
