Warming up your inbox is now standard practice for cold email campaigns, but warmup alone won’t tell you if your messages reach the primary inbox or land in spam. Without deliverability monitoring, you’re essentially sending emails blind.
Deliverability monitoring tracks where your emails land after they’re sent—inbox, promotions, or spam folder. The best platforms show you placement rates, engagement patterns, and potential issues before they damage your sender reputation. When combined with warmup capabilities, these tools become essential for successful cold email outreach.
We’ve reviewed six platforms that integrate both features, each with distinct strengths and pricing models. Let’s explore which tool best fits your campaign needs.
1. Instantly
Instantly combines email warmup, inbox placement analytics, and cold outreach automation in one platform. The tool uses a network of over 1 million real email accounts to build sender reputation through realistic interactions.
What sets Instantly email warmup apart is its always-on system that runs continuously in the background, even during active campaigns. As your database grows and send volume increases, the warmup adjusts automatically to maintain inbox health.
Feature Highlights
- AI Copilot: Helps with lead generation, copy creation, and campaign management.
- Continuous warmup: Runs alongside live campaigns without manual intervention.
- Account-health tracking: Shows you your inbox health score and flags early deliverability risks.
- Inbox placement monitoring: Real-time reports showing Primary, Promotions, or Spam folder placement.
- Multi-inbox support: Manage unlimited sender accounts at the same time.
- Integrated verification: Ensures you only contact verified, active email addresses.
Pros
- Warmup continues automatically during campaigns
- Real-time inbox placement visibility
- All features accessible from one dashboard
- Unlimited warmup included across plans
- Strong deliverability network
Cons
- Higher pricing may not suit low-volume senders
2. Folderly
Folderly takes a diagnostic approach to deliverability, focusing on identifying and fixing issues rather than just warming up accounts. The platform analyzes DNS records, spam triggers, and domain health to pinpoint why emails aren’t landing properly.
What distinguishes Folderly is its consulting component—you can book free 30-minute sessions with deliverability specialists who review your setup and recommend specific fixes.
Feature Highlights
- Detailed diagnostics: Comprehensive reports on DNS, blacklists, and domain health.
- Content analysis: Identifies spam-triggering words and phrases in email copy.
- Real-time monitoring: Tracks reputation changes and alerts you to issues.
Pros
- Free deliverability consultation included
- Deep technical analysis of infrastructure issues
Cons
- Warmup and deliverability features priced separately
- Starting at $96/mailbox monthly makes it expensive for small teams
3. Mailreach
Mailreach focuses specifically on B2B cold email deliverability with a network of 30,000+ high-reputation inboxes. The platform simulates authentic engagement patterns, including opens, replies, starring messages, and spam folder rescues.
The tool stands out for its spam testing feature, which analyzes exactly where your emails land before you launch campaigns.
Feature Highlights
- Spam testing: Run tests to see inbox placement before sending campaigns.
- Automated engagement: Simulates human-like interactions to build trust.
- ESP-specific monitoring: Track reputation separately with Gmail, Outlook, and Yahoo.
Pros
- Focuses exclusively on deliverability (not bundled features)
- Provides detailed reputation scoring
Cons
- Interface can feel clunky for multi-account management
- Pricing starts at $25/mailbox and scales quickly
4. Snov.io
Snov.io is an all-in-one lead generation and outreach platform with built-in warmup capabilities. Unlike specialized tools, it integrates warmup with lead finding, verification, and campaign automation.
The platform offers targeted warmup options, allowing you to focus specifically on Gmail, Outlook, or other providers where you’re experiencing deliverability issues.
Feature Highlights
- Provider-specific warmup: Target specific ESPs experiencing low inbox rates.
- Lead database integration: Find, verify, and warm up all in one platform.
- Flexible strategies: Choose between gradual ramp-up or steady maintenance warmup.
Pros
- Unlimited warmup on Pro plans starting at $75/month
- Provider-specific targeting for reputation repair
Cons
- No inbox placement testing feature
- Warmup quality varies based on network availability
5. Saleshandy
Saleshandy is a cold email platform that partners with TrulyInbox for warmup functionality. The tool emphasizes ease of use, offering unlimited email accounts and warmup across all plans.
Rather than traditional placement testing, Saleshandy monitors engagement metrics like bounce rates, reply patterns, and opens to gauge inbox health.
Feature Highlights
- AI sequence builder: Creates targeted campaigns based on your business.
- Email verification: Built-in checker reduces bounce rates.
- Performance tracking: Monitor deliverability through engagement signals.
Pros
- Unlimited email accounts and warmup included
- User-friendly interface for beginners
Cons
- No direct inbox placement testing
- Warmup powered by third-party integration (TrulyInbox)
6. InboxAlly
InboxAlly uses a seed email network approach, where pre-trained accounts engage with your actual campaign emails, not just warmup traffic. This trains inbox providers to recognize your emails as valuable and important.
The platform offers customizable engagement profiles based on your use case and industry, making warmup more targeted to your specific audience behavior.
Feature Highlights
- Customizable profiles: Industry and use-case specific engagement patterns.
- Warmup planner: This tool helps you design an optimal ramp-up schedule.
- Placement testing: Shows exactly which folders emails land in across ESPs.
Pros
- Engages with actual campaign content
- Highly customizable warmup workflows
Cons
- Expensive, starting at $149/month per inbox
- Setup requires more technical knowledge
Which Tool Should You Choose?
The right email warmup and deliverability tool depends on your specific needs, budget, and technical expertise. Evaluate your use case, then choose:
- Instantly if you want an all-in-one platform handling warmup, placement testing, and campaign management. Best for teams running high-volume campaigns.
- Folderly if you need to diagnose and fix existing deliverability problems. The expert consultation excels at reputation repair.
- Mailreach if deliverability is your only focus and you want a specialized tool without extra features.
- Snov.io if you need lead generation, verification, and warmup integrated into one platform.
- Saleshandy if you’re looking for an affordable option with unlimited accounts and a beginner-friendly interface.
- InboxAlly if you have the budget for premium service and want warmup that engages with actual campaign content.
For most cold email teams, Instantly offers the best balance of features, automation, and value. Its continuous warmup, inbox placement monitoring, and AI assistance cover the complete lifecycle of cold email outreach, making it a strong choice for teams using email to drive growth.
