SaaS has been with us for some time at this point. And it continues to evolve. With each passing year, new advancements make this service-based industry more and more appealing for diverse industries.
2025 is no different. This industry is becoming more personalized, advanced, and exciting all the time. And it is fertile ground for advertisers like https://fatads.co/ who are looking for more exposure among target audiences.
What is happening this year?
We’ve identified five major trends that are set to take off even more this year in the world of SaaS. Take the time to familiarize yourself with them one or more as they could bring great benefits to your company.
Rise of consumption-based pricing
This is not an entirely new idea, of course. But with increased personalization of everything in the digital world, the consumer is taking more of a central role all the time. And with SaaS, this shift is a logical one. The very reason for software as a service is precisely its adaptability for individual users. So pricing should be more consumption-based than flat fee-based.
The shift towards consumption-based pricing benefits both providers and consumers. Software companies gain from seeing reduced customer churn, and consumers benefit from optimizing their budgets and paying for precisely what they get. There is usually a strong improvement in customer satisfaction levels and in customer retention for the provider.
Employees will have more clout
For a long time, company employees were simply viewed as cogs in the machine. Their role was to fulfill the instructions of employers and to do so quietly. But shifts are taking place in many industries that give employees a greater voice in company operations. And this applies to their choice of IT tools as much as anything.
If a company employee has a particular knack for some or other tech features, they should be allowed to use their talents as much as possible. This is beneficial for the company as a whole, and also the individual. When companies purchase programs that are standardized for their whole staff, individual employees often become frustrated for different reasons. SaaS customization for individual users will address the need for individual decision-making.
APIs will play a greater role in SaaS choice
Ever since the pandemic hit, people have become acutely aware of the need for SaaS in a cloud. The use of APIs allows people to access software features directly. People won’t need a user interface. API-based SaaS programs also allow companies to integrate with third-party services. They can work with different apps simultaneously from one place.
This integration allows for the creation of customized workflows that can be accessed by everyone on a given team. It increases efficiency and productivity for everyone involved. IT teams will place much more emphasis on the relationship between SaaS products and APIs when making procurement decisions.
No-code tools are on the rise
Employees playing a greater role in company decision-making. And non-IT experts are getting more and more involved in IT as well. And to facilitate this development, an increasing number of no-code tools are becoming available. This means exactly what the name implies. People without coding experience can create the tools they need with relative ease.
There are numerous advantages to developing no-code tools. Most importantly, they can be made by pretty much anyone. They also don’t take a lot of time; some can be built in just a couple of hours. Because companies don’t have to employ IT experts, they are also cost-efficient. And these tools are often flexible in supporting API integrations, mobile apps, and other necessary functions.
Micro SaaS becomes big
This sounds like an oxymoron, but it isn’t: the market is expected to grow to over $900 billion by 2030. Micro SaaS models cater particular models to individual needs. Micro SaaS wasn’t initially taken seriously because many people thought that fully individualized programs were too time-consuming and resource intensive to become standardized.
But these critics have definitely been proven wrong as it is taking off in a big way. If there is a micro SaaS solution that suits your needs better than one you currently use or others you see on the market, it could save you time, money, and increase your efficiency in getting the job done.
SaaS will be synonymous with software in general
Consumers are getting smarter all the time. People realize that they don’t have to pay for things they don’t need, and they are demanding more from the companies they deal with. Software is foremost among them. So regardless of what type of business you work in, keep your eyes open for new trends in SaaS and how they can help your business grow.