Meet Hassham

Hi, I’m Hassham Khan, an SEO executive with two years plus of experience working in the SaaS-based software industry. My primary focus has been on driving organic growth, optimizing content for better search visibility, and ensuring that platforms align with user intent. Currently, I’m leading the SEO efforts for myCred, a WordPress-based gamification plugin. This role has given me the opportunity to dive deep into the gamification industry and understand how it empowers digital engagement.

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What inspired the creation of myCred?

The inspiration behind myCred came from the growing demand for gamification solutions that engage users and incentivize behavior on digital platforms. As businesses sought ways to increase user participation, loyalty, and overall engagement, myCred was developed as a flexible and powerful plugin to reward users with points, badges, and rankings. This allowed website owners to create a more interactive and motivating experience for their users.

We acquired myCred to enhance its features and further develop the plugin, aiming to provide even more robust gamification tools for businesses. By doing so, we can help organizations create rewarding, engaging experiences that encourage users to return and interact more with the platform.

How does myCred differentiate itself from other WordPress gamification plugins?

myCred stands out for its extensive flexibility and modular structure. Unlike many plugins that offer pre-built features with limited customization, myCred allows users to tailor the gamification elements to suit their specific needs. From point management to badges, ranks, and rewards, every feature is highly customizable. Additionally, our strong focus on developer support, seamless third-party integrations, and regular updates ensures that myCred stays ahead in offering innovative solutions.

How easy is it for a non-technical user to set up gamification features with myCred?

myCred is designed to be user-friendly, even for non-technical users. The interface and comprehensive documentation make it easy for installation to set up key features like point systems, badges, and rewards. For those who need extra guidance, our customer support and community forums are always there to assist.

What are some innovative use cases you’ve seen your customers implement with myCred?

Here are some standout use cases:

• Yonathan Aditya, CEO at Eternal

Overview

Eternal Organizer successfully set up myCred to sell points, allowing users to purchase points and play their game.

• Ken Carlson,Founder at Facsuit

Overview
Facsuit, a B2B marketplace founded by Ken Carlson, uses myCred to implement a points-based system where vendors purchase points to list their products. This approach simplifies monetization and enhances vendor engagement.

• Veronica Campbell Brown Founder at VCB FIT
  

Overview
VCB FIT, founded by Olympian Veronica Campbell Brown, uses myCred with WooCommerce to reward customers with points for purchases. These points can be redeemed for discounts, fostering loyalty and increasing sales.

• Near Coin

Overview

Create a WordPress plugin that integrates the NEAR cryptocurrency, enabling websites to accept payments, tips, and transactions in NEAR directly from users.

How customizable are the gamification elements in myCred?

Customization is at the core of myCred’s design. Users can customize point systems, badges, ranks, and rewards to align with their branding and goals. Additionally, with developer hooks and APIs, advanced users can build entirely new gamification functionalities or integrate myCred into unique workflows.

What are the biggest trends you’re seeing in gamification and SaaS?

• Personalized Gamification: 

Tailoring experiences to individual user preferences.

• Cross-Platform Gamification: 

Implementing strategies across apps, websites, and mobile platforms.

• Focus on Retention: 

Using gamification to improve long-term user retention, not just engagement.

What are your thoughts on the future of gamification in digital platforms?

The future of gamification in digital platforms looks incredibly promising. Gamification features are becoming a crucial tool for enhancing user engagement and motivation. Digital platforms are increasingly leveraging gamification to boost interaction, retention, and loyalty. With the rise of personalized experiences, gamification will continue to be a core strategy for brands seeking to create meaningful connections and improve user experiences.

Gamification has been widely adopted across various industries, demonstrating significant improvements in engagement, sales, and user retention. Here are some prominent examples along with relevant statistics:

Duolingo:

• Impact: Grew its user base to over 300M through gamified language learning methods, enhancing user engagement and retention significantl

Cisco:

• Achievements: Used gamification in their sales meetings, resulting in a 15% reduction in call time and a 10% improvement in sales performance

KFC Japan:

• Outcome: Developed gaming content that resulted in a remarkable 106% increase in in-store sales, showcasing the power of gamification in driving consumer behavior

LinkedIn:

• LinkedIn uses simple yet effective gamified elements, such as profile strength meters, to boost user engagement by 50%

Byju’s:

Byju’s, India’s leading LMS, leverages gamification to create personalized learning experiences, resulting in a remarkable 150% growth in student enrollments year-over-year.

If you could give one piece of advice to new SaaS founders, what would it be?

Focus on solving a real problem for your users. Make sure your product addresses a pain point or need that your target audience truly cares about. Understanding your users deeply and creating a solution that adds real value will make all the difference.

Additionally, don’t underestimate the power of user feedback—listen iterate, and continuously improve your product. Building a strong community around your product and offering excellent customer support will create loyal users who advocate for your brand.

Did you enjoy our interview? Do you have anything to say to our community?

I definitely enjoyed the interview! It’s always exciting to discuss gamification and how tools like myCred are shaping user engagement and experience on digital platforms.

To your community, I would say gamification is one of the best ways to boost user retention and loyalty. Incorporating systems like myCred can truly transform how your users interact and stay engaged. Don’t be afraid to experiment with rewards, points, and leaderboards to make your platform more interactive and motivating. Keep innovating and always look for ways to make your community feel valued!

Thanks again for the opportunity to share insights!