Meet Henry
Hi, I’m Henry Skull, Founder and CEO of SMS-iT CRM. With over a decade in enterprise software, SaaS, and communication solutions, I’ve dedicated my career to overcoming fragmented communication and inefficiencies in business operations. My background in tech innovation drives my passion for creating intelligent, integrated solutions.
What inspired you to create SMS-iT in the first place?
I saw businesses struggle with outdated CRMs that couldn’t keep up with multi-channel communications and complex workflows. I wanted to build a platform that unifies every channel—from SMS to social media—and automates routine tasks, while integrating robust ERP tools to boost efficiency and drive real revenue growth.
Who is the primary target audience for SMS-iT, and how did their needs shape its design?
Our solution is built for organizations of all sizes—SMEs to large enterprises—that require a unified, intelligent communication hub. Their demand for seamless omnichannel engagement, automated workflows, and comprehensive ERP functionalities shaped our design into an all-in-one, user-friendly platform.
What makes SMS-iT unique compared to traditional CRM systems?
SMS-iT is the only semi-sentient communication focused CRM for sales, marketing and management. It is powered by Gemini and Open-AI, integrating over 22 communication channels into a centralized Smart Inbox. It goes beyond standard CRM functions by delivering intelligent automation, custom AI agents, AI Tutor, AI website bot, AI web agent immersive video conferencing, and a comprehensive ERP suite—all in one platform.
Can you walk us through the main features of SMS-iT and how they integrate CRM functionalities?
• Unified Communication: Our Smart Inbox captures SMS, MMS, RCS, email, fax, and social media messages, while real-time voice channels, AI chatbots, and SMS-iT Connect© for video conferencing ensure immersive engagement.
• Smart Automation: Custom AI Personas automate tasks like lead qualification, follow-ups, and pipeline management, powered by revenue-driven automation tools like Tag-iT and link tracking.
• Marketing Suite: Tools like Create-iT, Design-iT, and Drip-iT empower dynamic content creation and social media management, all underpinned by integrated smart analytics.
• Intelligent Scheduling: Our appointment module, powered by Gemini AI, simplifies booking and secure payment processing.
Additionally, our cutting-edge innovations—such as the AI Tutor for interactive training and the AI Web Agent for automated web tasks—integrate seamlessly to enhance the CRM’s overall functionality.
What are some examples of routine tasks that SMS-iT automates, and how do they benefit businesses?
SMS-iT automates lead qualification, tagging, appointment scheduling, and follow-up communications. By handling these repetitive tasks automatically, it reduces manual errors, saves time, and ensures no customer inquiry is missed—directly enhancing operational efficiency and profitability.
What kind of ERP tools are integrated into SMS-iT, and how do they enhance overall business operations?
Our ERP suite is a cornerstone of SMS-iT CRM:
• Tool-iT©: An AI-powered toolkit consolidating over 300 management tools and 6 specialized AI modules for tasks like document handling, visual content generation, and data conversion.
• Project Management: Tailored tools for personal and corporate project management provide dashboards, Kanban boards, Gantt charts, and integrated calendars to streamline workflows.
• Office and Productivity: A suite including SMS-iT Word, Spreadsheet, and centralized storage enhances document creation and collaboration.
• Smart Folder & Human Resources: These modules manage document storage, sharing, and HR functions such as attendance, payroll, and leave—ensuring precise organizational control.
• Commerce Tool: A comprehensive ERP solution with a robust POS system, inventory management, accounting, and AI-driven forecasting, enabling seamless integration with e-commerce platforms.
Together, these tools deliver end-to-end visibility and control across all business functions.
How do you integrate advanced AI with traditional CRM functions in a seamless way?
We embed advanced AI—powered by Gemini, Open-AI, and our custom modules—across every facet of the platform. From intelligent automation in the Smart Inbox to AI-driven appointment scheduling, AI Tutor for training, AI website bot for customer support, and the AI Web Agent for autonomous web tasks, our solution harmonizes traditional CRM features with cutting-edge AI to create an intuitive, proactive experience.
What advice would you give to entrepreneurs looking to innovate in the SaaS space, particularly in CRM solutions?
Focus on solving real problems by listening to your customers. Embrace emerging technologies like AI to drive automation and personalization, iterate rapidly, and never lose sight of delivering tangible value and efficiency.
Did you enjoy our interview? Do you have anything to say to our community?
Absolutely—I’ve enjoyed sharing our journey. I encourage the community to stay curious, push technological boundaries, and collaborate to transform business communication. Together, we can redefine how businesses operate and grow. Thank you for the opportunity to connect Delon!
