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Interview with John Gai of Netcapz

John Gai Netcapz Interview

Meet John

Hello, my name is John Gai, and I am the Founder of Netcapz, an AI-powered bulk messaging platform, and Barawave, an AI-integrated Cloud ERP system.

I have been deeply involved in the tech industry, particularly in SaaS development, AI-driven marketing solutions, and cloud-based enterprise management. With years of experience in public service, youth facilitation, and software development, I have built and scaled multiple platforms that cater to businesses looking for innovative ways to communicate and optimize their operations. My work primarily focuses on leveraging AI and automation to enhance efficiency and user experience in marketing and enterprise resource planning.


What inspired you to create Netcapz?

Netcapz was born out of the need for a smarter, more efficient, and AI-powered approach to bulk messaging. I saw many businesses struggling with traditional SMS marketing platforms that were either too costly, lacked automation, or provided limited integration with modern communication channels like WhatsApp and Viber. With AI rapidly transforming industries, I wanted to create a platform that not only simplified mass messaging but also optimized engagement using intelligent automation. By integrating AI-driven insights and personalization, Netcapz helps businesses achieve higher response rates, better customer interactions, and ultimately, improved ROI.

How does Netcapz ensure seamless integration across SMS, WhatsApp, and Viber, given their differing APIs and policies?

Integrating multiple messaging platforms with varying APIs and policies is a challenge, but Netcapz overcomes this by using a dynamic middleware that intelligently adapts to different protocols. We have built a flexible API architecture that allows businesses to send messages through SMS, WhatsApp, and Viber while complying with each platform’s regulations. Our AI system automatically selects the best channel for message delivery based on customer preferences, engagement history, and compliance factors. Additionally, we work closely with API providers and adhere to strict data security measures to ensure reliability and uninterrupted service.

How does the AI component enhance bulk messaging compared to traditional platforms?

Traditional bulk messaging platforms rely on static lists and generic messages, leading to low engagement and high opt-out rates. Netcapz’s AI component changes the game by enabling smart segmentation, message personalization, and predictive analytics. Our AI analyzes customer behavior, past interactions, and engagement patterns to optimize message timing and content. It also incorporates natural language processing (NLP) to craft messages that feel more human, increasing the likelihood of responses. With AI-driven automation, businesses can create adaptive messaging campaigns that adjust in real time, significantly improving customer engagement and conversion rates.

How does Netcapz differentiate itself from other bulk messaging platforms?

Netcapz stands out through its AI-powered automation, multi-platform messaging capabilities, and superior ease of use. Unlike traditional SMS marketing services, we offer:

  • AI-driven engagement: Automated personalization, sentiment analysis, and response prediction to enhance message effectiveness.
  • Omnichannel communication: Businesses can connect with customers via SMS, WhatsApp, and Viber from a single platform.
  • Cost optimization: AI determines the most cost-effective channels to deliver messages without sacrificing engagement.
  • Seamless API integration: Plug-and-play compatibility with CRM, e-commerce, and ERP platforms.
  • Security and compliance: Ensuring that every message meets global regulations and data privacy standards. By combining these elements, Netcapz provides an intelligent, efficient, and scalable messaging solution tailored to modern businesses.

What gap in the ERP market led you to develop Barawave?

Enterprise Resource Planning (ERP) systems have traditionally been complex, expensive, and difficult to customize for smaller businesses. Many existing ERPs lack AI-driven insights and automation, leaving businesses stuck with rigid, outdated workflows. Barawave was created to fill this gap by offering a cloud-based, AI-powered ERP that adapts to business needs rather than forcing businesses to adjust to rigid software constraints.

Our goal with Barawave is to provide an intuitive, modular ERP system that integrates seamlessly with modern tools, automates repetitive tasks, and leverages AI to improve decision-making. This allows businesses—whether small startups or large enterprises—to streamline their operations efficiently without the overhead costs and complexity of traditional ERPs.

What trends in the SaaS industry excite or concern you most today?

The SaaS industry is evolving rapidly, and some of the most exciting trends include:

  • AI and automation: The integration of AI into SaaS products is revolutionizing how businesses operate, making workflows more efficient and decisions more data-driven.
  • No-code/low-code platforms: These enable non-developers to create and customize software solutions, democratizing access to technology.
  • Cybersecurity and compliance: With increasing cyber threats, SaaS providers must prioritize robust security measures and compliance with global data protection laws.
  • Subscription fatigue: As businesses accumulate multiple SaaS subscriptions, there’s growing demand for all-in-one solutions that consolidate functionalities.

One of my main concerns is the oversaturation of the SaaS market, where many companies focus on short-term growth rather than long-term value creation. This leads to high churn rates and customer dissatisfaction. My focus with Netcapz and Barawave is to build solutions that are not just trend-driven but provide lasting value to businesses.

How do you balance scaling two products (Netcapz and Barawave) simultaneously?

Scaling two SaaS products requires strong strategic planning, delegation, and leveraging automation. I focus on three key areas:

  1. Building strong teams: Each product has a dedicated team handling development, marketing, and customer support to ensure independent growth.
  2. Leveraging AI and automation: We use our own AI tools to streamline operations, from marketing to customer interactions, reducing manual workload.
  3. Prioritizing growth phases: While both products are scaling, we focus on different aspects based on market demand. Netcapz is expanding its AI marketing capabilities, while Barawave is refining its ERP functionalities.

By ensuring clear priorities and optimizing workflows, I can efficiently manage and scale both platforms without compromising quality.

What advice would you give someone launching a SaaS product today?

If you’re launching a SaaS product today, here are some key takeaways:

  • Focus on solving a real problem: Don’t just build a product because it’s trendy—ensure it provides tangible value to users.
  • Prioritize user experience: Simple, intuitive design and seamless onboarding are crucial for adoption and retention.
  • Start lean, iterate fast: Launch with a minimum viable product (MVP), gather user feedback, and continuously improve.
  • Invest in AI and automation: AI-driven features will set your product apart and enhance efficiency.
  • Master marketing and sales: Even the best product won’t succeed without a solid go-to-market strategy.

Above all, persistence is key. The SaaS industry is competitive, but with the right strategy, innovation, and customer focus, success is achievable.

Did you enjoy our interview? Do you have anything to say to our community?

Absolutely! I appreciate the opportunity to share my journey and insights. To everyone in the tech and business community, I encourage you to stay curious, embrace AI-driven innovation, and continuously seek ways to improve efficiency in your work. If you’re an entrepreneur or aspiring SaaS Founder, remember: success is built on perseverance, adaptability, and genuine value creation. Thank you for having me!

Who we are interviewing today? John

Which product are you part of? Netcapz

What is the focus of the interview? SMS marketing and his role in Netcapz company

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