Meet Ramesh & Srivatsan

Ramesh Ravishankar and Srivatsan Venkatesan have extensive backgrounds in SaaS and digital marketing. They spent a decade at Freshworks, developing CRM products and driving inbound marketing efforts, which gave them deep insights into building scalable SaaS solutions.

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What inspired the creation of Highperformr, and how does it differentiate from the competition?

The ‘aha’ moment came with the realization of how much valuable content was being lost without a strong distribution strategy. Highperformr emerged as a platform built to fill this gap by making social media a growth engine rather than just a channel for brand awareness. Unlike other tools, it combines generative AI for both content ideation and in-depth lead generation.

What are the key features of Highperformr that benefit businesses in managing their social presence?

Highperformr streamlines content creation, scheduling, and publishing. It enables repurposing content across platforms, supports team collaboration, and enhances lead generation through social monitoring—helping businesses generate engagement with minimal effort.

What role does AI play in your platform, if any?

AI is foundational. Highperformr uses AI not only to generate and refine content ideas but also to analyze social signals and track engagement with the brand or competitors, allowing for smarter lead generation and engagement.

Can you describe how your analytics and reporting features work?

Our platform provides detailed, AI-driven insights into social engagement, helping users track audience interactions, content performance, and lead sources. These analytics empower companies to make data-driven decisions to optimize their social strategies.

What trends are you seeing in the social media management industry?

We’re seeing an increase in demand for AI-driven tools that can directly contribute to growth and lead generation, rather than just offering standard posting features.

How do you see SaaS platforms evolving in the next 5-10 years, particularly in the context of social media management?

SaaS will continue to focus on integrations and AI personalization. We foresee a rise in modular platforms that allow teams to act quickly on customer feedback, as agility becomes a competitive advantage. The pricing model from subscription to usage-based pricing might also rise.

What advice would you give to businesses just looking to launch a SaaS product?

Focus on finding a real pain point to solve and ensure you understand your market well. Building a community around your product can be a huge advantage, as it allows you to adapt to user needs and grow from their feedback. Building in public has a great advantage.

What are some of the most important factors for companies to consider when managing their social media?

A solid content distribution strategy is crucial. Equally important is tracking analytics to understand what content resonates, and monitoring competitor engagement to stay ahead.

Did you enjoy our interview? Do you have anything to say to our community?

We enjoyed sharing our journey and insights with the community. We encourage everyone to adapt fast to AI and use social media as more than a brand channel—turn it into a revenue driver.