Today we are going to look at SendPulse — an affordable email marketing platform with chatbots, CRM, pop-ups, websites, online courses, web push notifications and the A360 automations system.
Let’s start with the SendPulse Automation 360. It allows you to automate your communication via SMS, email, chatbots, and push notifications. With it, you can create automated message flows that engage your audience at every stage of their customer journey. Whether it’s a welcome email or an abandoned cart reminder, Automation 360 has got you covered. But what really caught my attention was the A360 Filter functionality.
This feature allows one to create a separate email list for those who visited a webinar, for example. Then, after the event, A360 could send them something useful (like a guide on some relevant topic) to keep them engaged.
Now, if you’re wondering if Automation 360 is worth a shot, let me tell you, it definitely is. With its user-friendly interface and advanced features, it’s like having your own personal marketing assistant. And let’s be real, who doesn’t want that?
SendPulse will also come to your rescue if, for example, you will be crafting a subject line for your welcome email flow and accidentally type in the {{name}} variable incorrectly. It will inform you about your hiccup, and each subscriber will get an email with their name and not the embarrassing Hello, {name}!
SendPulse also provides top-notch customer service. They are quick to respond even on Sunday and will go above and beyond to ensure that you are satisfied with their services.
What you will really appreciate about Automation 360 is its ability to create customized message flows tailored to each subscriber’s preferences and behavior.
The Action block functionality allows one to run A/B testing to deliver more personalized content to subscribers, which will ultimately result in higher engagement rates and more loyal followers.
If your automated flow includes sales, you can use the good old Action block to create deals in the CRM.
Now let’s look at the pop-ups that SendPulse offers. The pop-ups are easy to set up, and the templates are professional-looking and customizable. The landing pages are just as great, with a variety of templates to choose from and the ability to customize them to fit any brand’s aesthetic.
Some of you might also consider creating your own course using SendPulse. You can start free, but your course will also be free. It’s all fair and above board to me. I’d rather take my time testing a new feature than break my back trying to squeeze in the annoying 7-day trials as on other platforms!
Chatbots
But what really sets SendPulse apart from other marketing automation platforms is its use of chatbots. If you work in marketing then you understand the importance of providing excellent and timely customer service, and chatbots allow you to do just that.
With chatbots, you can engage with your subscribers in real time, answer their questions, and provide them with personalized recommendations. This not only improves the subscriber experience but also helps you save time and resources.
SendPulse keeps up with the times and provides a chatbot integration with ChatGPT for Facebook Messenger, Instagram, Telegram, and WhatsApp. Various AI models are available within this integration and can handle all sorts of tasks, from breaking down complex text to shooting off responses on all sorts of topics. But if you want to keep your bot from going off-topic or you want to give it a certain vibe that fits with your brand, you can throw in some prompts. It’s like giving your bot a personality! Plus, you can even make it sound like a specific person or add in some juicy details about your company. How cool is that?! In my eyes, this will bring your communication ten steps further at a time.
Conclusion
In conclusion, if you’re looking for a marketing automation platform that has it all, then SendPulse’s Automation 360 is the way to go. Start free to test the waters. Later on, with its affordable pricing options and advanced features, SendPulse has everything you need to take your marketing game to the next level. And if you’re worried about making mistakes, don’t worry, SendPulse has got your back!