TikTok has changed a lot in the past year. If you’ve been using the same growth strategies that you used to successfully get your content to go viral, it’s understandable to feel frustrated that your videos are not reaching the same audiences as before.
The good news is that these changes are not entirely negative. In fact, the new updates are a positive change that, when understood, can work to your advantage, allowing you to grow your account organically.
Consistency
After the updates, one observation some creators have made is that posting consistently has a profound impact, resulting in higher amounts of views and engagement. Posting consecutively is important, as the more you engage with TikTok, the more the algorithm will reward you with a greater audience.
While posting, you may want to create a strategy as to when you will post videos. At the same time, if you slip in smaller videos that, when put together, build a strategy, you will be able to engage or entertain your audience and motivate them to watch future videos.
When you post videos consistently, the algorithm also learns who you are as a content creator and who your audience is. Once the algorithm captures your audience, they will be more engaged than the average viewer. This will allow you to gain potential new followers. If you use high-engagement tools such as https://www.highsocial.com/, it will further enhance the ranking potential of your videos.
Engagement Signals Drive Growth
Now, doing something that goes viral isn’t as successful as it once was because of the way TikTok’s algorithm works. Engagement is a primary way TikTok awards videos, so the more interactive your videos are, the more they are circulated.
Interaction can include:
- Determining how long a person is watching the video (watch time is king!).
- The number of comments, shares, and saves a video has.
- The number of duets and stitches a video has.
- The number of repeat viewers a video has.
If a number of viewers are actively watching a video, the TikTok algorithm will recommend that video to more users. This is the reasoning behind persuading more users to interact. This can include interactive engagement videos, challenges, asking viewers questions, giving your answers, and asking for their purpose.
Trends are Still Valuable, Just a Little Picky
Picky means you don’t have to abandon trends. This is because the algorithm favors the most relevant videos and punishes the irrelevant videos. Trends are an opportunity for relevance. Of course, doing a trend that has nothing to do with your niche or your video is a good way to get a couple of views, but to keep gaining views, you should:
- Choose trends that are within your niche.
- Customize and modify the trends to your style.
- Ensure the trend fits your target audience.
HighSocial is a valuable tool here, too, as it promotes your trending videos to users who are most likely to interact with them – not to random people. This is how the trending videos sparked growth and didn’t just create a temporary spike.
Specific Interests and AI
TikTok’s algorithm focuses heavily on AI when it comes to audience content matchmaking. This means that niche creators have the upper hand. If content is specific and targeted, the platform is able to surface it to the right audience.
For creators and businesses that are serious about growth, integrating this with AI-based promotion platforms like HighSocial is a game-changer. You specify your ideal audience, and the platform promotes your videos to users with a high propensity to follow and engage. This method preserves the quality and organic nature of your growth.
Expanding Search and Discovery
TikTok is behaving more like a search engine. Instead of just endlessly scrolling the For You page, users are searching for content using specific keywords and hashtags.
This means that:
- Captions must have phrases that are easily searchable.
- Hashtags are to be provided that accurately reflect the content.
- Titles and text overlays serve the purpose of helping people find the videos.
After the aforementioned updates, being discoverable in search is an important contributor to growth. Once again, HighSocial targeted promotion means that your content is going to the people who are most likely to care about your niche, giving you a leg up.
Mixing Content Types Increases Performance
The algorithm also prefers accounts that combine multiple types of content. These include:
- Short Clips.
- Tutorial or “How-To” Videos.
- Story-driven Content Split Across Multiple Posts.
- Carousel Videos or Mini-Series.
Variety keeps your viewers interested and lets the algorithm know your account can keep attention in different ways. Regular interaction with different content types helps your account improve.
The Takeaway: You Need a Game Plan for Organic Growth
The key takeaway from these updates is how TikTok growth is no longer credited to random luck or a viral post. The algorithm now appreciates creators who:
- Post Regularly
- Engage Meaningfully
- Target Specific Audiences
- Optimize for Discoverability and Relevance
HighSocial helps improve your efforts in these areas. It creates the means to reach the correct audience efficiently and makes sure your content gets to users who are likely to interact, which is exactly how the updated algorithm likes things.
Main Points
TikTok’s new algorithm update may seem scary, but it actually helps account growth become more predictable. Rather than waiting for a video to randomly go viral, try:
- Posting regularly.
- Being honest and open with your audience.
- Picking which trends to follow.
- Creating content for your specific audience.
- Trying different content formats and captions that could be optimized for search.
With the combination of the above strategies and an app like HighSocial, your account will be able to reach genuine, interested users. That way, you will be able to have a path of sustainable growth for your account.
