Attention Insight improves design success with pre-launch analytics that give you valuable feedback before you hit publish.
Highlights (TL;DR):
Use the AI Heatmap to know instantly what users will notice in your design
Compare designs, side by side, and see which design has the best overall clarity and percentage of your user’s attention
Alternative to: EyeQuant
Best for: Marketers, product owners, and designers looking to assess design element visibility and make data-driven decisions
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Attention Insight Features
Attention Heatmaps
Instantly create heatmaps with eye-catching elements of your design. Heatmaps are a visual representation of data that can help you determine whether users view and observe certain elements.
The algorithm uses warm-to-cold colors to show which areas have more attention. For instance, areas attracting the most attention receive warmer colors like red and yellow.
Percentage of Attention
Define an Area of Interest (AOI) that you would like to test. Very quickly, get a precise percentage of attention that the object receives.
AOIs represent objects (e.g., call-to-action buttons) that you would like to check in the design.
Our algorithm recognizes CTA buttons automatically; other AOIs can be set by you.
Automatic Percentage of Attention
Attention Insight AI-based algorithms can already recognize CTA buttons automatically and provide an exact Percentage (%) of Attention that button received.
Other key objects, such as images, headlines, etc. will be automatically recognized and tested in the foreseeable future.
Clarity score
Gauge the clarity of your design and compare against competing designs in the same category.
The clarity score shows how clear the design is for a fresh user, whether it’s overloaded with elements and conflicting colors, or it is clean and clear. The score ranges from 1 to 100 (100 indicates maximum clean design).
Alexa Sites Rank is a benchmark of Top 170 Alexa websites gathered together. It permits Attention Insight to compare your website against your opponents in conditions of clarity.
Contrast Checker
Shoot for maximum accessibility by providing optimal contrast, excellent readability, and legibility.
Attention Insight Contrast Checker is built for site owners, designers, and developers to recognize color contrast problems resulting in inaccessibility issues.
Video Heatmaps
Increase your Video Ad performance by applying heatmaps to its analysis. AI video heatmaps represent the concentration of attention in a video that is being played.
You read it right. You don’t need to upload it frame by frame, play the video, and analyze the heatmaps provided.
Deal Group Discussion
We have not discussed this deal on our private Facebook group. If you are interested, you can join and start a discussion at https://www.facebook.com/groups/alstonantony
