Meet Matt
Hi, I’m Matt, the Founder of CheckView and the owner of Inspry, an Atlanta-based WordPress and WooCommerce development agency. With nearly two decades of experience in web development, automation, and performance optimization, I’ve worked with businesses of all sizes, from solo entrepreneurs to enterprise clients, across a wide range of industries. My expertise spans multiple platforms, including WordPress, Shopify, Magento, and Joomla. I’m passionate about harnessing web technologies to create real, measurable improvements for businesses, whether or not they understand the technical intricacies behind the scenes.
What inspired you to create CheckView?
Throughout my career, I’ve seen countless businesses, including my own clients, encounter broken WooCommerce checkouts, malfunctioning forms, and failed integrations due to plugin updates, conflicts, or hosting changes. While these issues may be infrequent, they are highly critical, often leading to significant revenue loss and, in some cases, leaving clients anxious after experiencing even a single incident. The biggest challenge? Many of these problems go unnoticed until customers complain or sales start to decline.
Automated testing exists to catch these issues before they impact real customers, but from my own experience, setting up reliable end-to-end testing has been both time-consuming and complex. While no-code and low-code testing tools are available, they often fall short due to limitations with captchas, anti-spam protections, and payment processing, making them ineffective for real-world WordPress sites. On the other hand, more advanced solutions are typically designed for general web applications, requiring extensive scripting and ongoing maintenance, an impractical approach for the average WordPress business or marketing agency.
CheckView was built to bridge this gap. Designed specifically for WordPress, it provides an easy-to-use, automated testing platform that ensures critical site functions continue running without manual oversight, offering a more practical and scalable solution than traditional testing tools.
What differentiates CheckView from traditional browser testing tools?
Traditional browser testing tools like Selenium, Playwright, and Cypress require developers to write test scripts and maintain them over time. While they are powerful, they are not user-friendly for business owners, marketers, or agencies that need an automated way to monitor their website functionality.
CheckView is different because it is a no-code solution that automatically generates and runs tests for WordPress forms and WooCommerce checkouts. It is built specifically for WordPress, so it understands how themes, plugins, and updates affect site functionality and can handle bypassing anti-spam features, verify test data from WordPress and more by directly communicating with the website during a test. At the same time, it still simulates real user interactions in a headless browser environment, allowing it to catch issues as customers would experience them.
How does CheckView automatically detect issues in WordPress forms and WooCommerce checkouts?
CheckView uses a combination of AI-driven automation, real browser testing, and scheduled monitoring to detect and report issues. It first scans the website and allows the user to select key forms and checkout flows to test, then generates and runs automated tests that interact with these elements as a real user would. This includes filling out forms, submitting them, checking for email confirmations and completing checkout processes. If a form fails to submit, a required field is missing, or an issue prevents a checkout from being completed, CheckView detects it immediately and sends alerts to the user. This approach helps businesses catch and resolve issues before they impact the business’ bottom line and customer experience.
How customizable are the testing parameters and alert settings within the platform?
CheckView offers fairly extensive customization, allowing businesses to tailor their testing and alert preferences to fit their specific needs. Users can choose from pre-built test flows, such as testing forms, adding products to a cart, and completing checkout steps, or leverage our full no-code automation testing platform to create fully custom test scenarios using our visual test step editor. This flexibility enables businesses to test critical site functions like logins, LMS and membership plugins, and other unique workflows even if we don’t have baked-in support for their unique situation.
Beyond test creation, CheckView provides customizable notifications, with alerts sent via email, and plans to add integrations for a public API, webhooks, and Slack later this year. Users can also control the test frequency, running checks daily or weekly. Unlike some platforms that charge per test flow or site, CheckView’s pricing is based on the number of tests run, allowing businesses to prioritize mission-critical test flows while excluding non-essential elements. This ensures a more cost-effective and scalable monitoring solution for WordPress websites and agencies.
Can you discuss the role of AI and automation in making CheckView efficient and reliable?
AI and automation play a crucial role in making CheckView more effective and reliable than traditional automated testing tools. One of its key advantages is the ability to dynamically generate test steps without requiring users to manually script them, unlike conventional testing solutions. Additionally, CheckView is being developed to recognize patterns, distinguishing between minor glitches and critical failures to reduce unnecessary alerts and improve accuracy in the future.
While AI enhances CheckView’s capabilities, we’ve invested significant effort in developing custom functions and logic specifically for WordPress. This ensures that while AI adds intelligence where needed, test generation remains stable and reliable. Unlike many AI-dependent testing solutions that can produce inconsistent results, CheckView maintains predefined logic for key WordPress functions, including form submissions and WooCommerce checkouts. This balance of AI-powered efficiency and purpose-built automation makes CheckView a scalable, low-maintenance solution for businesses that rely on automated testing to protect their revenue.
How do you see the automated testing landscape evolving over the next few years in the SaaS industry?
Automated testing is rapidly evolving, with no-code and AI-driven solutions becoming increasingly prominent. More tools are shifting toward making automation accessible to non-developers, empowering business owners and marketers to implement functional testing without technical expertise, a movement that CheckView fully embraces. As AI-driven self-healing tests continue to advance, the need for human intervention should decrease, making automated testing more reliable and efficient over time.
Beyond traditional functional testing, I believe the industry will place a greater emphasis on real-user experience testing, extending beyond basic error detection to evaluate performance, accessibility, and usability. This evolution will transform automated testing from simply identifying broken functionality to a more holistic approach, ensuring that websites deliver an optimized user experience. AI will play a crucial role in this shift, observing, analyzing, and summarizing website health, allowing businesses to proactively enhance their digital presence rather than reactively fixing issues.
How is the shift toward no-code platforms impacting the broader SaaS industries?
In my opinion, the rise of no-code platforms is definitely reshaping the SaaS industry by making technology more accessible to a broader audience. Business owners and marketers can now build automation workflows, applications, and even custom WordPress code without relying heavily on developers, significantly reducing costs and accelerating product development.
However, the growing accessibility of no-code solutions also introduces risks. Many business stakeholders may lack the technical knowledge to foresee potential issues, leading to unintended consequences such as broken workflows, security vulnerabilities, or overlooked business logic. This is why testing, not just automated testing, is actually becoming increasingly essential, even for no-code automation tools like Zapier, to ensure not only that systems remain secure and bug-free, but also that business processes function as intended.
CheckView aligns with this shift by offering an automated testing solution tailored for WordPress, where many business owners are now leveraging AI to generate their own code. By eliminating the need for technical expertise, CheckView enables businesses to safeguard their digital operations while continuing to use no-code and low-code tools with reduced risk of functionality breaking.
What advice would you give to entrepreneurs looking to innovate in the SaaS space, particularly with automated testing solutions?
For entrepreneurs looking to innovate in the SaaS space, especially in automated testing, I would overall focus on solving real pain points. Many testing tools out there are overly complex, and simplicity is often what users value most which is why CheckView works. Leveraging AI and automation to create self-healing and intelligent systems will be key in the future.
It is also important to listen to user feedback, as some of the best innovations come directly from real-world challenges that customers face. As always though, the key to building a great SaaS product seems to be balancing powerful features with ease of use, ensuring that businesses can benefit from automation without getting to complexity.
Did you enjoy our interview? Do you have anything to say to our community?
Absolutely! It has been great discussing automated testing and innovation in the SaaS space as this is something I am quite passionate about.
To the community, I encourage you to keep pushing the boundaries of automation and focusing on real user problems. The best SaaS solutions come from solving challenges that businesses and individuals face daily. If you run a WordPress or WooCommerce site and want peace of mind knowing your checkouts and forms are always working, CheckView is designed to help you stay ahead of issues before they affect your revenue. Thanks for having me, and I look forward to seeing how the SaaS industry continues to evolve!
