Meet Sunil
Hello everyone, I’m Sunil Joshi, CEO, and CMO of Wrappixel. At heart, I’m a web designer—I truly love the creative process. But I’m also a marketer, which has been crucial to Wrappixel’s growth. We’ve been deeply involved in the admin panel industry for 15 years now. In fact, we developed ‘Nice Admin,’ which many of you may know as one of the most popular templates in the space. It’s been an incredible journey, and I’m passionate about providing developers with the developer friendly admin panels to create amazing web applications.
What inspired you to create WrapPixel?
Sunil Joshi and Nirav Joshi, the co-founders of WrapPixel, ventured into the web development and design industry driven by their shared passion for creating user-friendly, visually appealing Web templates, WordPress Themes.
Sunil, with a strong background in business and a clear vision of what customers need, recognized a gap in the market for high-quality, customizable admin templates and Website Templates. He saw the potential to help businesses and developers save time by offering ready-made designed & well coded themes. Nirav, with his deep technical expertise in web development, was motivated by the opportunity to create innovative, easy-to-implement solutions.
Together, they combined their skills—Sunil focused on business strategy and customer needs, while Nirav led the technical development side. Their complementary strengths and desire to make web development more efficient and accessible led to the founding of WrapPixel.
How do WrapPixel templates differentiate themselves from competitors?
At WrapPixel, what sets us apart from competitors is our commitment to delivering high-quality, customizable admin templates and web templates that are not only visually appealing but also highly functional and easy to implement. We focus on user experience—ensuring our designs are clean, modern, and intuitive, allowing developers to save time without compromising on quality.
Additionally, our extensive customer support and regular product updates ensure that users always have access to the latest design trends and technologies. Unlike others, we offer flexible licensing options and a wide range of templates catering to various industries, making us a go-to solution for developers looking for both reliability and creativity.
What are the most popular frontend frameworks customers prefer, and why?
Lots of our customers really like using Next.js and Tailwind CSS these days. They’re super popular right now! We make our templates work with lots of other frameworks too, like Vue.js, Nuxt.js, Bootstrap, React, Vite, Vuetify, and more. But, most people choose Next.js, Tailwind, Vue, and Bootstrap. Why? Because any developer can customize almost everything. Developers love being able to make their projects look and work exactly how they want. That’s why these are the most famous frameworks.
How beginner-friendly are your templates for those with limited coding experience?
We’ve made our templates as easy to use as possible, even if you’re just starting out with coding. We give you full tutorials that walk you through how to install and use them. So, you can get started and make basic changes pretty easily. If you want to do more advanced stuff and really customize everything, you’ll need to know a bit more about coding with the specific framework the template uses. But for simple edits, anyone can jump right in!
How do you manage responsiveness and cross-browser compatibility in your templates?
We make sure that all our templates work well everywhere, seriously. Our team of developers does a lot of testing to find and fix any bugs, so everything’s smooth and easy to use. Our best designers also put our templates through A/B testing and usability testing to make sure they’re top-notch. We write clean, well-tested code, and for our premium templates, we include detailed documentation to help you out. Basically, we make sure they look good and work great on all devices and browsers.
What role does AI play in the admin dashboard space?
Right now, our templates don’t have built-in AI features. But, if you’re an AI developer, you can easily add AI to our dashboards. You can use APIs from places like OpenAI, Gemini DeepMind, Claude, Deepseek, or Perplexity. This means you can take our templates and build your own AI-powered platforms on top of them.
What advice would you give to someone starting in the SaaS or template development industry?
If you’re looking to jump into the SaaS or template development world, here’s my advice: First, consider partnering with us! We offer white-label templates, allowing you to rebrand and sell them as your own, and we can even create custom designs for you.
This can be a great way to get started quickly. If you’re planning to build from scratch, I highly recommend focusing on Tailwind CSS, Next.js, and React. These are incredibly popular and in-demand frameworks right now. Learning them will give you a strong foundation and help you create modern, high-quality templates that customers will love.
Do you think low-code or no-code tools are a threat to template-based development?
No, I don’t see them as a threat. Low-code and no-code platforms are great for quick launch & useful for building basic applications, they introduce dependencies that restrict developers to their predefined functionalities. For complex projects, template-based development provides the freedom and scalability required.
Absolutely! We’re always pushing forward at Wrappixel. Just recently, we launched AdminMart, a dedicated site for admin panel resources, making it even easier for developers to find what they need. We also introduced a cutting-edge Next.js and Framer-based template, perfect for creating stunning websites. Plus, we’ve expanded our template offerings with new ShadCN and Flowbite dashboard templates, giving our customers even more options. We’re constantly working on new projects and features, so stay tuned for more exciting releases.
Did you enjoy our interview? Do you have anything to say to our community?
Of course, I thoroughly enjoyed this interview session with SaaSPirate! It’s been a pleasure connecting with your community. And to show our appreciation, we’d like to offer a special discount exclusively for SaaSPirate users. Use the code ‘Super30’ for a flat 30% off sitewide on Wrappixel. We hope you find our Admin templates helpful in your development journey!
