Meet Tomasz
My name is Tomasz Niezgoda. I’m the CMO and Co-Founder at Surfer. Over the last decade, I’ve specialized in product marketing, strategic planning, positioning, and SEO—helping hundreds of marketing teams grow their organic traffic. I now lead a team of nine specialists focused on evolving Surfer so marketers can streamline their search strategies.
What inspired you to create Surfer?
We actually created it to simplify and automate our own work, so we always stayed close to real users’ issues—because we were power users ourselves. That’s still true today.
Who is your primary target audience, and how do you tailor Surfer to meet their specific needs?
Our key audience are in-house marketing teams at mid-sized to large organizations that invest heavily in SEO. We spend a lot of time talking to them, collecting feedback, and making sure Surfer addresses everyday challenges like prioritizing topics, optimizing content, and measuring impact.
What unique value does Surfer provide compared to traditional SEO research and optimization tools?
Surfer isn’t just about on-page SEO. It’s a platform that connects research, content creation, performance tracking, and collaboration. Marketers don’t have to switch between multiple tools, and everything from topical research to results analysis is handled under one roof.
How do you see Surfer transforming the way businesses and content creators approach SEO content optimization today?
By using real-time, data-driven insights, Surfer frees you from hours of manual analysis. You can see exactly where you stand in terms of keywords, topical authority, and search performance, then act on recommendations built on proven SEO strategies.
Can you walk us through the key tools of Surfer like topical maps, content audit, AI detector & humanizer?
Topical Maps show you how to cluster and prioritize content, Content Audits pinpoint what’s missing or under-optimized on existing pages, and the AI Detector & Humanizer help keep your writing authentic, even if you’re using AI to assist with certain tasks.
How do you ensure that your data remains up-to-date with the latest SEO trends and algorithm updates?
Our data stays current by tracking algorithm changes and industry shifts. We refine our models constantly, so Surfer’s suggestions remain aligned with what search engines reward right now.
How do you see the SEO landscape evolving over the next few years, and how is Surfer preparing for these changes?
In the next few years, SEO will continue to evolve with advances in AI and changes in how people search. We’re preparing by investing in features like the AI Tracker or Topical Authority Score, which helps you focus on the topics that truly build authority and deliver long-term results.
What advice would you give to entrepreneurs looking to build innovative SaaS solutions in the SEO and content space?
If you’re looking to launch a SaaS in the SEO or content space, solve real user problems. Stay close to your customers, iterate quickly, and keep an eye on emerging tech.
Did you enjoy our interview? Do you have anything to say to our community?
I enjoyed the conversation with SaaSPirate, and I appreciate the opportunity to share what we’re building. We have exciting features on the way, like a new content tool for any platform or style, and we’re always open to questions or feedback.
