Meet Helga

I’m Helga, co-founder of Wisery, which is a part of the Solva group.

Before this, I worked on products like MySignature and Newoldstamp, tools used by professionals to improve how they communicate and present themselves.

Over the years, I’ve focused on building SaaS products around business communication, branding, and lead generation.

We’ve worked with hundreds of thousands of users globally.

And one pattern kept repeating. People connect, but they don’t follow up.

That’s the problem space I’ve been in for years.

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What inspired you to build Wisery?

It came from a very simple frustration. My co-founders and I were going to events, collecting business cards, coming home with a pile, and following up on maybe two or three.

Not because I didn’t care. Because the process was broken. Manual entry. Lost cards. Outdated info. The problem wasn’t design.

It was the system. Your credit card lives in your wallet. Your boarding pass lives there.

Your business card didn’t. That’s where Wisery started. And it also aligns with other products.

What makes Wisery different from other similar tools?

Most tools focus on sharing your contact. We focused on completing the exchange.

Two key differences:

-> Wallet-native experience. Your card lives in Apple Wallet and Google Wallet
No app required. Always accessible.

-> Built-in lead capture. You don’t just give your contact. You collect theirs too.

Most tools push information out. Wisery turns networking into a two-way flow. That’s the difference between visibility and conversion.

How has the product evolved since launch? What’s your long-term vision for Wisery?

We didn’t get it right from day one. We initially tried to position it like a link-in-bio product.

Wrong audience. Wrong use case.

The real users showed up:

-> Sales teams
-> Real estate agents
-> Business owners
-> People who network constantly

Since launch, the product evolved toward:

-> Faster sharing (wallet-first)
-> Better conversion (lead capture)
-> Simpler setup (minutes)

Now the roadmap is shaped directly by users:

-> Custom domains
-> AI follow-ups
-> Better contact context (like photos)

Long-term, Wisery becomes:

A system for turning real-world conversations into measurable growth.

Can you walk us through the Wisery experience from first setup to sharing?

Setup takes a few minutes.

-> Choose a template
-> Add your contact info
-> Customize your online and Waller cards
-> Add it to Apple Wallet or Google Wallet

From there:

-> Open your wallet
-> Show QR or share link
->The other person saves your contact instantly

No app for them. No friction.

And during the same interaction:

-> You can collect their contact back

One conversation -> two saved contacts.

That’s the full loop.

How does Wisery improve lead conversion compared to traditional cards?

Traditional cards break after the exchange.

You give your card.

Then everything depends on:

-> Whether they keep it
-> Whether they remember
-> Whether they type it in

Most don’t.

Wisery removes that gap.

-> Instant save (no manual entry)
-> Always accessible (in wallet)
-> Two-way exchange (you collect leads)

So instead of hoping for follow-up, you already have the contact.

That’s the shift:

From “maybe they’ll reach out” to “you already have the lead.”

Do you think wallet-native experiences will expand beyond business cards?

Yes, and they already are. Wallets are becoming identity layers, access points, storage for things you actually use daily.

If something lives in your wallet, it means you rely on it. Business cards are just the beginning.

You can already see people using event passes, memberships, flights. All moving into wallet-native formats and more features platforms allow, more use cases we’ll have.

Because the rule is simple: If it matters, it goes into the wallet.

What advice would you give founders building in the professional networking SaaS space?

Talk to real users early. Not the ones who “like the idea”, the ones who actually pay. We spent months targeting the wrong audience. That cost time.

Second. Focus on behavior, not features. People don’t need more tools. They need fewer steps.

Third: Distribution matters early. Founders who figure it out early move months ahead.

And finally: Be visible. Even if it feels uncomfortable.

What’s the biggest networking mistake professionals make today?

They treat networking as a one-way action. They share their contact and move on. But networking isn’t about being reachable. It’s about being remembered and being able to follow up.

The biggest mistake is leaving the interaction without capturing anything. If you don’t have the contact, you don’t have the opportunity.

Did you enjoy our interview? Do you have anything to say to our community?

Yes, I really enjoyed it. If you’re building, launching, or exploring ideas, keep going. 

Most things don’t work at first. That’s normal. The important part is staying close to real problems and real users.

And if you’re someone who networks often, take a step back and look at your current process.

If it’s manual, you’re probably losing opportunities.

Thanks for having me.