Last updated: 2025-10-23
Black Friday Deal Introduction
Ahrefs is a comprehensive SEO platform founded in 2010, trusted by over 500,000 professionals globally for keyword research, backlink analysis, rank tracking, competitor intelligence, and technical site audits. The tool features one of the largest live backlink indexes (updated every 15 minutes), a keyword database covering 10+ billion terms across 170+ countries, and proprietary metrics like Domain Rating (DR) and URL Rating (UR).
Ahrefs does not participate in Black Friday or Cyber Monday sales and has never offered promotional discounts since its founding. The company maintains consistent pricing year-round, reflecting its commitment to product quality and fair value. However, Ahrefs provides a permanent 20% discount (equivalent to 2 months free) when users choose annual billing over monthly subscriptions.
Projected 2025 (based on last year’s offer): This 20% annual discount remains the only savings opportunity, with no additional Black Friday codes or limited-time promotions expected. For users seeking Black Friday SEO tool deals, alternatives like SEMrush (30% OFF) and SE Ranking (up to 70% OFF) offer significant seasonal savings during the Nov 28–Dec 1, 2025 window.
TL;DR Summary
- No Black Friday discount: Ahrefs does not offer any promotional pricing or coupon codes
- Year-round savings: 20% OFF annual plans (2 months free) via standard billing
- No refund policy: All sales are final; no trial periods or money-back guarantees
- Best alternative: SEMrush offers 30% OFF during Black Friday 2025 (Nov 28–Dec 1)
- Pricing starts at: $108/month (annual Lite plan with 20% discount applied)
- Geographic scope: Global availability; accepts Visa, Mastercard, AmEx, UnionPay
- Recommended alternative: SE Ranking (up to 70% OFF) or SEMrush for budget-conscious users
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- SE Ranking Black Friday Deal – Up to 70% OFF all plans
How to Claim Ahrefs Black Friday Deal
Since Ahrefs does not offer Black Friday promotions, the claiming process focuses on maximizing the permanent 20% annual discount. Follow these steps to secure the best available pricing.
1. Visit the Ahrefs Pricing Page
Navigate to Ahrefs’ official pricing page to review the four available plans: Lite, Standard, Advanced, and Enterprise. The 20% discount automatically applies when you select annual billing during checkout.
2. Select Annual Billing
On the pricing page, toggle the billing option from “Monthly” to “Annual.” This unlocks the 20% discount (equivalent to 2 months free). For example, the Lite plan drops from $129/month to $108/month when billed annually ($1,296/year instead of $1,548).
3. Choose Your Plan Tier
Evaluate which plan matches your SEO needs. Lite suits freelancers and small blogs (5 projects, 500 tracked keywords). Standard fits growing agencies (20 projects, 1,500 keywords). Advanced serves larger teams (50 projects, 5,000 keywords). Enterprise offers custom limits for high-volume users.
4. Accept Terms and Complete Payment
Review Ahrefs’ terms of service, which explicitly state no refunds or trial periods. Ahrefs accepts Visa, Mastercard, American Express, and UnionPay. Complete the payment to activate your account immediately.
Remember: Ahrefs’ no-refund policy means you cannot test the platform risk-free. If you’re uncertain, consider exploring alternative SEO tools with trial periods or money-back guarantees during Black Friday.
Plans & Pricing
Ahrefs offers four subscription tiers designed for different user types, from solo bloggers to enterprise agencies. Below is a detailed breakdown of pricing with the permanent 20% annual discount applied.
| Plan Name | Monthly Price | Annual Price (20% OFF) | Savings | Best For |
|---|---|---|---|---|
| Lite | $129/month | $108/month ($1,296/year) | $252/year | Freelancers, small blogs (5 projects, 500 keywords) |
| Standard | $249/month | $208/month ($2,496/year) | $492/year | Growing agencies (20 projects, 1,500 keywords) |
| Advanced | $449/month | $374/month ($4,488/year) | $900/year | Larger teams (50 projects, 5,000 keywords) |
| Enterprise | $14,990/year | Custom pricing | Negotiable | High-volume users (custom limits, API access) |
The Lite plan at $108/month (annual billing) is ideal for individual consultants or bloggers managing a handful of websites. It includes 5 projects, 500 tracked keywords, 6 months of historical data, and standard reporting. However, it lacks API access and limits crawl credits, making it unsuitable for large-scale audits.
The Standard plan at $208/month (annual billing) is the most popular choice for small-to-midsize agencies. It increases limits to 20 projects and 1,500 tracked keywords, adds 2 years of historical data, and unlocks advanced features like content gap analysis and batch analysis. This tier balances cost and functionality for most professional users.
The Advanced plan at $374/month (annual billing) targets established agencies managing dozens of client websites. It provides 50 projects, 5,000 tracked keywords, 5 years of historical data, and API access (500 requests/month). The expanded crawl credits (25,000/month) support comprehensive technical audits across multiple domains.
The Enterprise plan starts at $14,990/year with custom limits negotiated based on usage. It includes unlimited projects, tracked keywords, and historical data, plus priority support and dedicated account management. This tier suits large corporations or agencies with extensive SEO operations.
Explore Ahrefs pricing and features to determine which plan aligns with your SEO goals and budget.
Why This Product (Benefits)
Ahrefs delivers industry-leading SEO capabilities backed by one of the most comprehensive backlink databases and keyword indexes available. Here’s what makes it a top choice for SEO professionals despite the absence of Black Friday discounts.
Core Benefits
- Largest live backlink index: Ahrefs crawls 8 billion pages daily, updating its backlink database every 15 minutes. This real-time accuracy helps identify new link opportunities, monitor competitor strategies, and detect toxic links faster than tools relying on monthly updates.
- Comprehensive keyword database: With 10+ billion keywords across 170+ countries, Ahrefs provides granular search volume data, keyword difficulty scores, and click metrics (CTR potential, SERP features). This depth supports international SEO campaigns and local market research.
- Proprietary metrics for competitive analysis: Domain Rating (DR) and URL Rating (UR) quantify link authority on a 0-100 scale, enabling quick competitor benchmarking. Traffic estimates for any domain reveal content performance and monetization potential.
- Content Explorer for gap analysis: Search Ahrefs’ index of 10+ billion pages by keyword, backlink count, or social shares to discover trending topics, high-performing content formats, and underserved niches. This feature accelerates content strategy development.
- Site Audit for technical SEO: Crawl up to 100,000 pages per project to identify broken links, duplicate content, slow-loading pages, and schema markup errors. Automated health scores prioritize fixes based on impact, streamlining optimization workflows.
- Rank Tracker with SERP history: Monitor keyword rankings across desktop and mobile, track SERP feature visibility (featured snippets, local packs), and analyze ranking volatility. Historical data extends up to 5 years on Advanced plans, revealing long-term trends.
- Alerts for brand monitoring: Receive email notifications when competitors gain or lose backlinks, your brand is mentioned online, or your keywords experience ranking changes. This proactive monitoring prevents missed opportunities.
- API access for custom integrations: Advanced and Enterprise plans include API access (500-1,000 requests/month) for building custom dashboards, automating reports, or integrating Ahrefs data into proprietary tools.
- Educational resources and community: Ahrefs Blog, YouTube channel (500+ videos), and Academy courses provide free SEO training. The active community forum connects users with peers for troubleshooting and strategy discussions.
What’s Included in Ahrefs Plans
All Ahrefs plans include access to the core toolset: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. However, feature limits and historical data vary by tier. Lite plans restrict historical data to 6 months, while Advanced plans extend it to 5 years. API access and batch analysis (processing multiple URLs simultaneously) are exclusive to Advanced and Enterprise tiers.
No refund policy: Ahrefs does not offer refunds under any circumstances. This policy reflects the company’s confidence in its product but eliminates risk-free testing. Users dissatisfied with the platform cannot recoup their investment, making thorough research essential before purchase.
No trial period: Unlike competitors (SEMrush offers 7-day trials; SE Ranking provides 14-day trials), Ahrefs requires full payment upfront. This barrier deters casual users but signals the platform’s premium positioning.
Practical Use Cases by Persona
Bloggers and Content Creators: Use Keywords Explorer to find low-competition keywords (KD < 30) with high search volume. Analyze top-ranking pages to identify content gaps (missing subtopics, outdated information) and create comprehensive articles that outrank competitors. Monitor backlink growth with Alerts to track content promotion success.
SEO Agencies: Manage multiple client websites with project-based organization. Run monthly Site Audits to identify technical issues, generate white-label reports for client presentations, and track ranking progress with Rank Tracker. Use Batch Analysis to compare dozens of competitor URLs simultaneously, streamlining competitive research.
Ecommerce Businesses: Audit product pages for technical SEO errors (missing alt text, slow load times, broken internal links). Research competitor product categories to identify high-value keywords and optimize category descriptions. Track brand mentions with Alerts to manage reputation and discover unlinked brand citations for outreach.
Enterprise Marketing Teams: Leverage API access to build custom dashboards integrating Ahrefs data with Google Analytics, CRM systems, or business intelligence tools. Conduct large-scale keyword research (10,000+ terms) for international markets, and coordinate cross-functional SEO initiatives with shared project access.
For readers exploring budget-friendly alternatives during Black Friday, check out our SEO Black Friday Deals roundup featuring tools like Mangools (up to 50% OFF), Surfer SEO (30% OFF), and LowFruits (lifetime deals).
Pros & Cons
Ahrefs excels in data accuracy and comprehensive features but imposes strict policies that may deter some users. Here’s an honest assessment of its strengths and limitations.
Pros
- Industry-leading backlink index: Ahrefs’ live index updates every 15 minutes, providing the most current backlink data available. This real-time accuracy surpasses competitors like Moz (monthly updates) and Majestic (daily updates).
- Comprehensive keyword research: The 10+ billion keyword database covers 170+ countries, supporting international SEO campaigns with localized search volume and difficulty metrics.
- Proprietary metrics (DR, UR): Domain Rating and URL Rating simplify competitive analysis, offering quick benchmarks for link authority and ranking potential.
- Technical SEO audits: Site Audit crawls up to 100,000 pages per project, identifying 100+ on-page and technical issues with actionable recommendations.
- Content Explorer for ideation: Search 10+ billion pages by keyword, backlink count, or social shares to discover trending topics and content gaps.
- API access for automation: Advanced and Enterprise plans include API access (500-1,000 requests/month) for custom integrations and automated reporting.
- Educational resources: Ahrefs Blog, YouTube channel (500+ videos), and Academy courses provide free, high-quality SEO training for all skill levels.
Cons
- No refund policy: Ahrefs does not issue refunds under any circumstances, eliminating risk-free testing. Users dissatisfied with the platform cannot recoup their investment.
- No trial period: Unlike SEMrush (7-day trial) or SE Ranking (14-day trial), Ahrefs requires full payment upfront, creating a barrier for new users evaluating the platform.
- No Black Friday discounts: Ahrefs never participates in promotional sales, missing opportunities to attract budget-conscious users during peak shopping periods.
- Expensive for solo users: The Lite plan starts at $108/month (annual billing), which is 2-3x more expensive than alternatives like Mangools ($29.90/month) or SE Ranking ($39/month).
- Limited features on lower tiers: Lite plans restrict historical data to 6 months and exclude API access, batch analysis, and advanced reporting features available on higher tiers.
- Steep learning curve: Ahrefs’ interface prioritizes data depth over simplicity, requiring time investment to master. Beginners may find the platform overwhelming compared to user-friendly tools like Ubersuggest.
- Payment methods limited: Ahrefs accepts only Visa, Mastercard, American Express, and UnionPay. PayPal, cryptocurrency, and wire transfers are not supported.
Despite these limitations, Ahrefs remains a top choice for professionals prioritizing data accuracy and comprehensive features over budget flexibility. However, users seeking Black Friday deals should explore alternatives offering seasonal discounts.
FAQs
Does Ahrefs offer a Black Friday deal in 2025?
No. Ahrefs does not participate in Black Friday, Cyber Monday, or any promotional sales. The company has maintained this policy since its founding, citing a commitment to consistent pricing and product quality. Projected 2025 (based on last year’s offer): The only available discount is the permanent 20% savings (2 months free) when users choose annual billing over monthly subscriptions.
What is the best way to save on Ahrefs?
The best way to save on Ahrefs is to select annual billing during signup, which automatically applies a 20% discount (equivalent to 2 months free). For example, the Lite plan costs $129/month on monthly billing but drops to $108/month ($1,296/year) on annual billing, saving $252 per year. This discount is available year-round and does not require a coupon code.
Does Ahrefs offer a free trial or money-back guarantee?
No. Ahrefs does not offer free trials, money-back guarantees, or refunds under any circumstances. The company’s terms of service explicitly state that all sales are final. This policy differs from competitors like SEMrush (7-day trial) and SE Ranking (14-day trial with money-back guarantee), which allow risk-free testing.
Can I upgrade or downgrade my Ahrefs plan?
Yes. Ahrefs allows users to upgrade or downgrade plans at any time. When upgrading, you pay the prorated difference for the remainder of your billing cycle. When downgrading, the new pricing takes effect at your next renewal date. However, downgrades may result in data loss (e.g., reducing tracked keywords from 1,500 to 500), so export critical data before making changes.
What payment methods does Ahrefs accept?
Ahrefs accepts Visa, Mastercard, American Express, and UnionPay. The platform does not support PayPal, cryptocurrency, wire transfers, or purchase orders. All transactions are processed in USD, and international users may incur currency conversion fees from their card issuer.
Which Ahrefs plan is best for beginners?
The Lite plan ($108/month annual) is suitable for beginners managing 1-5 websites with basic SEO needs. It includes 5 projects, 500 tracked keywords, and 6 months of historical data. However, beginners on tight budgets should consider alternatives like Mangools ($29.90/month) or SE Ranking ($39/month), which offer similar features at lower price points with trial periods.
How does Ahrefs compare to SEMrush during Black Friday?
Projected 2025 (based on last year’s offer): SEMrush offers 30% OFF its Pro plan during Black Friday (Nov 28–Dec 1, 2025), reducing the monthly cost from $129.95 to $90.97 for the first year. Ahrefs does not offer any Black Friday discount, maintaining its standard pricing ($108/month annual Lite plan). For budget-conscious users, SEMrush’s Black Friday deal provides better value, especially considering its 7-day free trial and 30-day money-back guarantee. Learn more in our Semrush Black Friday Deal guide.
Can I share my Ahrefs account with team members?
Ahrefs’ terms of service prohibit account sharing. Each user must have their own subscription. However, Standard, Advanced, and Enterprise plans support multiple user seats (2-5 users depending on tier) with role-based permissions (Admin, Editor, Viewer). Lite plans are restricted to single-user access.
What are the best Ahrefs alternatives with Black Friday deals?
Projected 2025 (based on last year’s offer): Top alternatives include SEMrush (30% OFF), SE Ranking (up to 70% OFF), Mangools (up to 50% OFF), Surfer SEO (30% OFF), and LowFruits (lifetime deals starting at $29). These tools offer comparable features at lower price points with seasonal discounts, trial periods, and money-back guarantees. Explore our comprehensive SEO Black Friday Deals guide for detailed comparisons.
Does Ahrefs offer discounts for nonprofits or educational institutions?
No. Ahrefs does not provide discounts for nonprofits, educational institutions, or government organizations. The company maintains uniform pricing for all users regardless of sector or use case. This policy contrasts with competitors like SEMrush, which offers discounted plans for verified nonprofits and academic users.
How accurate is Ahrefs’ keyword difficulty metric?
Ahrefs’ Keyword Difficulty (KD) score measures the number of referring domains linking to the top 10 ranking pages for a given keyword. Scores range from 0 (easiest) to 100 (hardest). While KD provides a useful benchmark, it does not account for content quality, user intent, or domain authority. Users should combine KD with manual SERP analysis (reviewing top-ranking pages) to assess true ranking difficulty.
Can I cancel my Ahrefs subscription at any time?
Yes. Ahrefs allows users to cancel subscriptions at any time without penalty. Cancellations take effect at the end of the current billing cycle, and you retain access to the platform until that date. However, Ahrefs does not issue prorated refunds for unused time, so canceling mid-cycle forfeits the remaining subscription period.
Conclusion
Ahrefs remains one of the most powerful SEO platforms available, offering unmatched backlink data, comprehensive keyword research, and advanced technical auditing tools. However, the absence of a Black Friday discount, combined with its no-refund policy and lack of trial periods, makes it a less attractive option for budget-conscious users during the 2025 holiday shopping season. If you’re seeking Black Friday SEO deals, consider alternatives like SEMrush (30% OFF), SE Ranking (up to 70% OFF), or Mangools (up to 50% OFF) that offer seasonal savings, trial periods, and money-back guarantees. For those committed to Ahrefs, the permanent 20% discount on annual plans remains the only savings opportunity year-round.
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